2020 saw the unprecedented rise of trading cards as an asset class, with demand for trading cards new, recent, and vintage is outstripping supply by 10-to-1, sometimes 1,000-to-1, according to Ken Goldin, owner of Goldin Auctions. At the forefront of this trend are legendary players whose records and emotional significance deeply resonate with investors. Michael Jordan, in particular, began setting records off the court with some of his card sales. Here are a few of the most sought-after Jordan cards sold to date
1997 Michael Jordan Upper Deck Game Jersey (Autograph) #GJ13S
Sold in February 2021 for $1,440,000 by Heritage Auctions
In February 2021, an all-time high was set in the Jordan market after a PSA 7 of this card sold for $1.44M. This card was highly sought after given the large swath of game-worn 1992 all-star game jersey featured in the card itself, and autograph and numbering by Jordan himself.
This is also a predecessor to the RPA card style that has been setting records for other players.
Sold in December 2020 for $915,000 by Heritage Auctions
Of the ten green foil Jordans produced, only six have been presented to PSA for grading. The card was only one of two cards ever graded as Authentic. The only other confirmed sale of this card was for $350k for a card graded as Altered.
Sold in February 2021 for $480,000 by Heritage Auctions
PMGs are the holy grails of 90s inserts. Each card is limited to 100 cards, 90 of which had a red background. The card is one of the scarcest to find, with only 31 presented to Beckett for grading.
1986 Michael Jordan Fleer RC #57
Sold in January 2021 for $720,000 by Goldin Auctions
This card has become one of the most sought-after sports cards in all of sports. It has broken multiple records and has garnered international attention for its limited population and legendary athlete. Additionally, given its status, it has become one of the key components of the PWCC index.
1984 Michael Jordan Star #101
Sold in April 2021 for $174,660 by Goldin Auctions
The card is recognized as Jordans first NBA-licensed Rookie Card. There are no professional statistics featured on the back of this card, only stats from his time with the Tarheels. The card is relatively scarce, only 5,000 are thought to have been produced, and only 900 have been presented to Beckett for grading.
1986 Michael Jordan Fleer Sticker #8
Sold in February 2021 for $216,000 by Goldin Auctions
Finding this card in pristine condition is extremely rare. Of the 13,000 cards presented to PSA for grading, only 119 have achieved PSA 10. This Fleer set is incredibly iconic as it represents one of the most significant all-time investments. According to Card Ladder, a $10 box purchased at release sold for $91,000 in 2020 outperforming Microsofts return, which IPOd in 1986 by several multiples.
1987-1988 Michael Jordan Fleer #59
Sold in January 2021 for $50,200 on eBay
The card is a must-have for collectors as it marks Jordans second year in the league. Only 2% of these cards presented to PSA have received a PSA 10 grade.
1987 Michael Jordan Fleer Stickers #2
Sold in February 2021 for $75,000 by REA
Only ~24 have received a PSA 10 grade. These cards were generally the last in the pack, and many tend to have a signature wax residue.
2003 Michael Jordan Exquisite Collection #MJ
Sold in April 2021 for $136,530 by Goldin Auctions
When the card sold in April 2021, it set an all-time high. The card received at 9.5 BGS grade by Beckett and was limited to /75. The card features a game-used patch and a blue ink signature.
The card is scarce and rarely comes to market. The card features a one-of-a-kind aesthetic with pinpoint-sized die-cuts. The card received a Beckett 9 grade and is limited edition /40.
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